Vol. 01 — Forge & Thread Journal

Notes from
the studio floor.

A working journal on apparel design, brand systems, fabric science, and the teams we get to outfit. Published when we have something honest to say — never on a schedule.

Filter All Brand Building Case Studies Material Science Studio Notes

Featured 001

F 2 min read

Brand Building

Ditch the basic polo: why all-over print is winning trade shows

The chest-logo polo has been the corporate default for 30 years. It is also the most forgettable garment in the room.

May 9, 2026 2 min read

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2 entries

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Material Science 02

A field guide to the four fabrics every B2B team should know

60/40 cotton-poly, 100% pima, brushed-back fleece, six-panel structured cotton, what they are, when they win.

May 4, 2026 2 min

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Case Studies 03

How Halverson Logistics outfitted 240 drivers in 11 days

A behind-the-scenes look at the largest single run we have done this quarter.

May 1, 2026 2 min

Studio dispatch

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